Affiliate marketing is one of the best ways to generate passive income online. By promoting products or services through your blog, website, or social media, you can earn commissions on every sale made through your referral links. However, with countless affiliate programs available, choosing the right ones can be overwhelming.
I started affiliate marketing five years ago, and since then, the programs and commission structures have evolved. It’s important to stay up to date with what works in 2025. Over the years, my interests and products have also changed, influencing my recommendations.
Since I primarily write about family travel and education, I focus on affiliating with products and services that align with our lifestyle. I only share things we’ve personally tried, tested, and loved. Our audience has been following us for five years because they trust us—they see us using the products we recommend and know we’re genuine in our approach. For me, it’s not just about making money; it’s about ensuring the quality of the products and services I promote.
If you’re new to affiliate marketing, here’s a blog to help you Get Started With Affiliate Marketing.
However, if you’re already familiar with affiliate marketing but looking for fresh ideas and top programs to join, check out our favourite picks here!
To help you get started, I’ve compiled a list of the top affiliate programs in 2025 that offer great commissions, reliable tracking, and excellent product offerings.
1. Amazon Associates
Amazon Associates is one of the most popular and beginner-friendly affiliate programs. Since Amazon sells nearly everything, you can promote a wide range of products tailored to your niche.
- Commission Rate: 1% – 10% (varies by category)
- Cookie Duration: 24 hours
- Best For: Bloggers, niche website owners, and product reviewers
2. Stay 22
Stay 22 is an excellent affiliate program for travel bloggers, influencers, and content creators who want to help their audience find accommodations while earning commissions. It integrates interactive maps and widgets, allowing users to book hotels and other accommodations.
- Commission Rate: Up to 10% per booking
- Cookie Duration: 30 days
- Best For: Travel bloggers, event organisers, and digital nomads
- Why Join? Stay 22 provides an easy-to-use widget that enhances user experience and increases conversions by showing real-time accommodation options near specific locations or events.
3. Travel payouts
Travel payouts offer a one-stop shop for all the best travel affiliate programs. From booking.com to insurance, they offer loads of tools and widgets and a great app for keeping track of what’s working and earning you money.
- Commission: Varies by program, typically 25%–50% depending on the affiliate program.
- Cookie Duration: 30 days
- Best For: Travel bloggers, travel influencers, and affiliate marketers looking to promote a range of travel services, from hotels and flights to travel insurance and car rentals.
- Why Join: Joining Travel Payouts gives you access to a wide variety of travel-related affiliate programs, from accommodations and flights to insurance and tours, all in one place. It offers High Earning Potential, a Variety of Offers, Advanced Tools, Trusted Partners and Global Reach.
4. Awin
Awin is another reputable affiliate network with access to thousands of global brands across various industries, including travel, fashion, and finance. Very simple to get started. It costs £5 to join, but you get this back as soon as you earn commissions.
- Commission Rate: Varies by the merchant
- Cookie Duration: Typically 30 days
- Best For: Bloggers and influencers looking for a broad selection of affiliate opportunities
5. Launch You
Launch You is a fantastic program for those interested in online business, digital entrepreneurship, and personal development. It offers a variety of training programs and mentorship opportunities, making it ideal for anyone looking to build an online income stream.
- Commission Rate: Up to 40% per sale
- Cookie Duration: 60 days
- Best For: Entrepreneurs, business coaches, and content creators
- Why Join? Launch You provides high-quality training and resources for those looking to transition into digital entrepreneurship. The affiliate program offers generous commissions, making it a great option for those with an audience interested in financial freedom and online business success.
Final Thoughts
Choosing the right affiliate programs depends on your niche, audience, and content strategy. Whether you’re just starting or an experienced marketer, these top affiliate programs can help you monetise your platform effectively.
💡 Pro Tip: Always promote products and services that align with your audience’s interests and provide real value. Authentic recommendations lead to higher conversions and long-term success in affiliate marketing.
Which affiliate program are you most excited to join?
