Mission: Different offline business models

Business is about helping people achieve an outcome. here are some offline ways to achieve the same thing.

Quite often when people think of starting a business they stick with what they know. They use the same business model that they either worked in or understand from personal experience.

In this article we want to show you how if you have a clear idea of your vision and your purpose there may be more than one way of achieving this.

First a quick recap

Your vision… 

Is how you see yourself and your world in the future. It can be anything from living on a beach, being a star or solving a problem like poverty. 

The only caveat is that you have to be completely honest with yourself, what really motivates you and what will make you happy.

Your purpose…

is the greatest value you have through the service you are going to provide the world. 

It’s the way you want to work and who you want to serve.

You can also think of it as the end result you would like to have on other people’s lives.

Your Mission…

is the way you are going to do it. In the process; how you make a living. 

You can also think of it as your business model.

Let’s take an extreme example. 

Vision: To be working with food everyday, eating healthy and getting the chance to travel. To be an inspirational champion for food sustainability.

Purpose: To inspire families to love ethical and healthy food.


How are you going to do it, how are you going to make money from it. 

Here are 4 potential business models to achieve the vision and purpose of someone who want to work with and serve the world through food….



1. Run classes for families on healthy cooking, start from home, hire venues, go to schools maybe open up a centre if you get successful.

Real world example: Manna from Devon a B&B that runs cookery classes.

Running cooking classes in a treehouse, sound fun?

Manna from devon Mission:

We teach cooking skills to small groups in the relaxed environment of our Victorian home overlooking the beautiful River Dart in South Devon. We also have two beautiful bed and breakfast rooms.

2. Open up a cafe or restaurant with affordable, sustainable, and healthy meals, scale up so there’s one in every town and everyone can eat there.

Real world example: Leon : believe fast food can be good food. Chains are opening up all over europe and USA.

Healthy fast food?

Leon’s Mission:

We opened Leon because we wanted to prove that it was possible to serve food that both tastes good and does you good. We want to make it easy for people to eat well on the high street. We want to do this in every major city in the world.

3. Create a healthy food product like a ready meal or protein powder that everyone can afford, distribute it through shops or a subscription service.

Real world example: Huel  complete nutritional shake.

Huel make a nutritionally complete vegan meal.

Huel’s mission:

To make nutritionally complete, convenient, affordable food, with minimum impact on animals and the environment.

Become a celebrity chef, get a TV series, build a personal brand that everyone can get on board, with release a cookbook that everyone gets for Xmas. Have your name on a frying pan. 

Real world example: Jamie Oliver . Spotted by a TV exec has gone on to campaign and work hard to inspire people from all walks of life to respect their food.

Love him or hate him the boys done good.

Jamie’s (better food foundation) mission.

The mission of the Better Food Foundation is to educate and empower as many people as possible to love and enjoy good food. This means learning how to cook, understanding where food comes from, and recognizing the power it can have on our health, happiness, and even finances.

Do you feel any of these option would be possible for you?

A little more outdoor wants to help people realise there:

  • vision (ideal life)
  • purpose (ideal work)
  • mission (the best business model/job to achieve it)
  • strategy (What you need to do to achieve this)

If you would like to start a step by step process to defining and working towards your best life join below for a free training series.

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